Dogs at the heart of new social media mental health project


A brand new social media marketing campaign placing canines on the centre of conversations about psychological sickness is gaining traction in regional and rural Australia, with Goldfields residents additionally inspired to get behind the initiative.

The pet mission of Brisbane-based photographer Edwina Robertson and Melbourne filmmaker Stefan Bugryn, Thank You Canine, invitations folks from nation Australia to share how their furry associates have helped them by way of tough instances.

Robertson has prior to now used her pictures to lift consciousness of the challenges of residing within the bush, and mentioned she had jumped on the alternative to develop the mission with Bugryn.

“He had this concept of utilizing canines as a automobile to get folks to start out speaking about what they’ve been by way of,” she mentioned.

For rural and regional areas, most individuals have canines and every-one understands the loyalty and friendship a canine provides them

Edwina Robertson

“We’re polar opposites when it comes to what we provide and the place we’re from however I believe we each have this widespread denominator that we each wish to create change and actually strategy psychological sickness from a special perspective.”

Robertson mentioned Thank You Canine was not meant to be a “self-help” useful resource however aimed primarily to make it simpler for folks in rural and regional Australia to discuss their expertise with despair, anxiousness and different psychological diseases.

Photographer Edwina Robertson with her dog Jordie.
Digicam IconPhotographer Edwina Robertson along with her canine Jordie.

“There are many assets in case you are having a testing time on the best way to get by way of that, suggesting you name a pal, go for a stroll or see your physician, however what I discovered by way of earlier tasks is that should you begin to humanise a difficulty or a problem and begin to inform tales about it then it begins to interrupt down the stigma you face,” she mentioned.

Many individuals have already submitted photographs and tales for the marketing campaign.

Robertson mentioned she had prior to now used photographs of her canines when talking about her personal expertise with despair.

“It’s fairly humorous, we had this concept and it’s simply increasing as we go and I believed ‘wow, I’ve really finished this precise factor’,” she mentioned.

Robertson and Bugryn additionally hope to create a documentary based on the campaign.





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