Tourism Industry Aotearoa delivers new communications event

Tourism Business Aotearoa (TIA) is ready to assist tourism companies discuss to communities by means of higher storytelling at a brand new occasion coming to Auckland this March.

The total-day Discussing Tourism – Communications occasion, organised by TIA, is a singular alternative for tourism communications professionals to share concepts, construct functionality and community amongst their friends.

The occasion will give attention to how the tourism trade can construct social licence by sharing its tales with New Zealand communities. 

TIA Communications Supervisor Ann-Marie Johnson (pictured above) advises “welcoming, supportive communities are a significant a part of what New Zealand has to supply our guests. With the fast development in tourism, we wish to be sure that the trade protects and enhances its social licence to function. An essential method to obtain that is to share constructive tales about how tourism is benefitting our communities and atmosphere.”

A part of the day might be devoted to classes from different sectors, together with Federated Farmers and the seafood and dairy industries. Displays on storytelling and emotional engagement might be supported by recommendation from media professionals on what sort of content material they’re searching for and methods to make a profitable pitch. 

Media panellists will embody Sunday Star-Occasions editor Tracy Watkins, Tourism Ticker writer Paul Yandall and freelance journalist/Tourism Storyteller Sue Hoffart.

Johnson provides “the New Zealand information media panorama is altering quickly. Conventional media retailers are dealing with rising competitors from social media and on-line channels – and with international well being scares, pure disasters and damaging climate, it’s turning into more and more troublesome to seize journalists’ consideration and place our constructive tourism tales in entrance of New Zealanders.”

Following latest challenges for the trade, a session on methods to handle media throughout a disaster is certain to draw a excessive stage of curiosity.

TIA hopes the day will spark a motion of constructive tourism tales within the media, in addition to offering tourism communicators with a possibility to community and be taught invaluable expertise.

The occasion was born out of TIA’s ‘Tourism Story’ undertaking, which goals to create constructive tourism content material for conventional and social media, and to empower trade members to behave as advocates to positively affect the general public discourse on tourism. 

Tourism communications professionals ought to register now as areas are restricted.

For extra data on Discussing Tourism – Communications occasion go to

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